Tony and Syd Kell are the husband and wife team behind Lulifi, parents to three beautiful children, and the creators of the Christian children’s YouTube channel, Chosen Kids.

As parents, our greatest desire has always been to create a home centered on Jesus and to care for our children with products we can trust completely. Like many families, we became increasingly aware of the harsh ingredients found in everyday cleaners and skincare products and wanted something safer, simpler, and truly effective.

That desire led to the creation of Lulifi.

Named after our children, Luca, Alivia, and Sofia, Lulifi was born from our heart to provide non-toxic, family-safe products that parents can feel confident using around their babies, children, and homes. Every product is thoughtfully created to be gentle enough for the most sensitive skin, yet powerful enough to support everyday family life.

Through both Lulifi and Chosen Kids, our mission is the same: to serve families well. We are passionate about helping parents create homes that are healthy, faith-filled, and rooted in what matters most.

From our family to yours, thank you for being here and for trusting us to be a small part of your family’s journey.